January 2024: Establishing Foundations
- Finalize Themes and Topics for BCM.
- Lock in the visual identity for BCM (logo, banners, themes).
- Detailed mapping of the event structure and format.
- Identify key influencers, stakeholders, and partners.
- Develop a strategic marketing and promotional plan.
February 2024: Strategic Planning and Outreach
- Outline content needs: blogs, social media posts, promotional materials.
- Research potential partners, sponsors, and collaborators.
- Engage with the community for their input and suggestions.
- Year-end review: Evaluate and adjust the planning process.
March 2024: Partner Engagement and Content Curation
- Foster relationships with potential partners.
- Solidify partnerships, aligning with each partner’s contribution to the event.
- Begin curating and developing content for daily themes.
- Deep dive into event logistics: tech setup, platforms, resources.
April 2024: Event Structuring and Confirmation
- Develop a tentative schedule of events for BCM.
- Celebrate Black History Month and draw distinctions from BCM.
- Confirm speakers, hosts, and special guests for BCM.
- Begin promotional activities highlighting the uniqueness of BCM.
May 2024: Community Engagement and Preparation
- Engage the community with regular updates and teasers.
- Review all preparations and ensure alignment with the vision.
- Begin crafting promotional content for social media and partners.
- Engage with volunteers, making sure all roles are defined.
June 2024: Event Readiness and Refinement
- Conduct dry runs of events, especially online components.
- Focus on community engagement and generating excitement.
- Refine event schedules and details based on dry run feedback.
- Final confirmations with partners, sponsors, and speakers.
July 2024: Intensive Promotion and Final Touches
- Intensive promotional activities.
- Make necessary logistical adjustments.
- Rally the community with countdowns and highlights.
- Ensure all technical, logistical, and promotional elements are in place.
August 2024 (Event Month): Execution and Celebration
- Engage with frequent updates, making sure the community is ready to participate.
- Execute the planned events, ensuring smooth operations.
- Continuously engage with the community, capturing feedback in real time.
- Celebrate the culmination of a year’s worth of planning and effort during Black Culture Month.
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