Black Culture Month Roadmap

January 2024: Establishing Foundations

• Finalize Themes and Topics for BCM.
• Lock in the visual identity for BCM (logo, banners, themes).
• Detailed mapping of the event structure and format.
• Identify key influencers, stakeholders, and partners.
• Develop a strategic marketing and promotional plan.

February 2024: Strategic Planning and Outreach

• Outline content needs: blogs, social media posts, promotional materials.
• Research potential partners, sponsors, and collaborators.
• Engage with the community for their input and suggestions.
• Year-end review: Evaluate and adjust the planning process.

March 2024: Partner Engagement and Content Curation

• Foster relationships with potential partners.
• Solidify partnerships, aligning with each partner’s contribution to the event.
• Begin curating and developing content for daily themes.
• Deep dive into event logistics: tech setup, platforms, resources.

April 2024: Event Structuring and Confirmation

• Develop a tentative schedule of events for BCM.
• Celebrate Black History Month and draw distinctions from BCM.
• Confirm speakers, hosts, and special guests for BCM.
• Begin promotional activities highlighting the uniqueness of BCM.

May 2024: Community Engagement and Preparation

• Engage the community with regular updates and teasers.
• Review all preparations and ensure alignment with the vision.
• Begin crafting promotional content for social media and partners.
• Engage with volunteers, making sure all roles are defined.

June 2024: Event Readiness and Refinement

• Conduct dry runs of events, especially online components.
• Focus on community engagement and generating excitement.
• Refine event schedules and details based on dry run feedback.
• Final confirmations with partners, sponsors, and speakers.

July 2024: Intensive Promotion and Final Touches

• Intensive promotional activities.
• Make necessary logistical adjustments.
• Rally the community with countdowns and highlights.
• Ensure all technical, logistical, and promotional elements are in place.

August 2024 (Event Month): Execution and Celebration

• Engage with frequent updates, making sure the community is ready to participate.
• Execute the planned events, ensuring smooth operations.
• Continuously engage with the community, capturing feedback in real time.
• Celebrate the culmination of a year’s worth of planning and effort during Black Culture Month.